Case Study: 120Water accelerates regulatory mail delivery by 80% with Lob

120Water cuts regulatory mail turnaround by 80% with Lob

120Water, a digital platform for managing water programs, faced a challenge with its manual direct mail processes. These slow and unpredictable methods put water utilities and state regulators at risk of missing critical, time-sensitive compliance mailing deadlines. To scale its operations, 120Water turned to the vendor Lob and implemented its direct mail API service.

By integrating Lob's API, 120Water automated its mailings, gaining access to deep personalization, address verification, and a nationwide print network for faster local delivery. This solution from Lob dramatically accelerated turnaround times from 7-10 days down to just 2-3 days. This speed was crucial for successfully mailing 1.8 million compliance letters within a tight regulatory window and drove survey completion rates as high as 30-40% through personalized letters.

120Water