Case Study: U.S. Bank boosts customer engagement with LiveRamp and Adobe Real-Time CDP

U.S. Bank Connects its Customer Data Across the Ecosystem to Boost Engagement and Maximize Marketing

U.S. Bank partnered with LiveRamp, using LiveRamp’s integration with Adobe Real-Time CDP, to help activate its first-party customer data across the growing ecosystem of channels where customers spend time. The bank wanted to improve personalized marketing across platforms like Facebook, Google, LinkedIn, Pinterest, and The Trade Desk while maintaining strong privacy and security controls.

By connecting Adobe Real-Time CDP to LiveRamp, U.S. Bank streamlined audience activation across paid media destinations without needing partner-by-partner integrations. LiveRamp and Adobe helped the bank reach 2x–3x more consumers than its previous identity and activation approach, while reducing operational overhead and supporting more privacy-conscious marketing.

U.S. Bank

David Barnes

U.S. Bank