Case Study: Sunweb Holidays achieves a 14% lift in sales and 35% higher conversions with LivePerson's LiveEngage

The Sun Shines for Sunweb Holidays as Personalised Content Drives Online Conversions and Sales

Sunweb Holidays, a European tour operator serving nearly 800,000 customers a year, faced rising customer acquisition costs and poor ROI from paid search (about 50% of its marketing budget went to Google AdWords). Limited CMS personalization and reporting left the small team unable to tailor onsite content, so Sunweb needed a way to convert growing site traffic into bookings more effectively.

Sunweb implemented LivePerson’s LiveEngage platform to deliver behavioral content targeting alongside Live Chat and click-to-call. Targeted dynamic banners and timed offers (e.g., destination reminders and package highlights) were live in two weeks and drove measurable gains: a campaign-specific 31% sales lift, a 77% conversion increase in one scenario, an average 35% incremental conversion across target segments and a 14% rise in total sales, prompting a long-term rollout and expansion of chat and voice.

Sunweb

Thomas Courjeault

Marketing Director, Sunweb