Case Study: Discount Tire Direct achieves 25% higher average order value and 18%+ conversion with LivePerson

The Rubber Meets the Road with Live Engagement and Predictive Intelligent Targeting

Discount Tire Direct, the e-commerce arm of Discount Tire Company, wanted to extend its strong in-store customer experience to digital channels and improve online sales. The company faced the challenges of increasing e-commerce conversion rates and average order value while maintaining its high customer satisfaction and better engaging visitors who were leaving the site.

They deployed LivePerson’s LiveEngage with proactive live chat, enrichment analytics, and Predictive Intelligent Targeting to engage visitors at key moments. The solution lifted average order value by about 25% ($100–$125), delivered chat conversion rates above 18% (with Predictive Targeting adding another 4–6%), improved chat acceptance ~1%, sustained 98%+ CSAT, recovered roughly 9,000 would‑be lost visitors annually, and reduced seasonality impact.

Discount Tire Direct

Jay Reed

Sales Manager