Case Study: Traeger Wood Pellet Grills achieves 20% higher average order value and improved customer service with LivePerson

Providing Connection and Community for Loyal Fans

Traeger Pellet Grills, maker of wood-pellet outdoor grills with a passionate national following, wanted to grow direct e-commerce sales and make customer service more efficient as it expanded beyond regional retail. The company needed a real-time digital engagement channel to support buying decisions, answer technical questions, and protect its brand experience.

Traeger deployed LivePerson’s LiveEngage platform with Click-to-Chat, proactive invitations and rules-based routing, trained dedicated agents for sales and service, and used monitoring for coaching. Today the channel handles roughly 2,000+ service chats and 400+ sales chats per month and has helped drive a 20% increase in average order value, while improving conversion and ongoing customer engagement.

Traeger Wood Pellet Grills

Ray Hansen

Vice President, Online Marketing