Case Study: Open Universities Australia triples lead qualification with LivePerson generative AI agents

Open Universities Australia triples lead qualification with LivePerson

Open Universities Australia (OUA), the largest higher education marketplace in Australia, faced the challenge of engaging prospective students with a personalized and efficient recruitment process. They partnered with vendor LivePerson to enhance their strategy using LivePerson's generative AI agents and AI Studio authoring environment to create a more conversational and empathetic experience for students at various consideration stages.

LivePerson implemented a generative AI agent that handled initial inquiries with ease, gathering key information conversationally. This solution resulted in a 3x increase in lead qualification rates compared to self-searching and a 2x increase compared to scripted chatbots. The AI agent also provided faster response times and detailed summaries for human advisors, leading to increased customer satisfaction and more tailored support.

Open Universities Australia