Case Study: IPSL (UK PVC wall & ceiling cladding supplier) achieves 245% lift in AdWords conversion rates with LivePerson's Keywords Optimizer

Keywords Optimizer Significantly Lifts Conversion Rates for Leading UK Supplier

IPSL is one of the UK’s largest suppliers of PVC wall and ceiling cladding for commercial and domestic customers. With about 75% of revenue coming from online sales and roughly 70% of site traffic driven by Google (10–12 AdWords campaigns covering 16,000+ keywords), the company saw conversions plateau despite increased PPC spend.

IPSL deployed LivePerson’s Keywords Optimizer, which analyzes AdWords data to identify high‑value keywords and deliver real‑time, behavior‑based personalized content with minimal setup. Within a month conversions on targeted keywords rose 245% (3.71% vs. 1.07% for the control group), leading to expanded use and continued improvement.

IPSL

Alan Matchett

Managing Director IPSL