Case Study: GenoLogics achieves 7% of closed deals, 5% of sales revenue and a 4-week faster sales cycle with LivePerson LiveEngage live chat

GenoLogics - Customer Case Study

GenoLogics is a Canadian provider of cloud-based laboratory information management systems for proteomics and genomics labs. Facing long, technical sales cycles and two distinct buyer personas (scientists and IT), the company needed a way for prospects to get quick, expert answers without wading through dense documentation. After a prior chat trial failed, the CEO pushed the team to try a more capable solution to improve early engagement and drive sales.

GenoLogics deployed LivePerson’s LiveEngage platform with rules-based, proactive chat invitations and easy agent tools (visitor browsing history, push links) that agents handle alongside other sales duties. In the first three months the channel averaged a few chats per week but proved high-impact: live chat assisted 7% of closed deals and 5% of total sales revenue, supported 5% of pipeline revenue, and shortened the sales cycle by about four weeks—generating incremental business the company believes would not have closed otherwise.

GenoLogics

Aubree Hoover

Sr. Manager, Product Management and Marketing, GenoLogics