Case Study: Frank Myers Auto Maxx boosts website leads 42% and revenue 37% with LivePerson live chat

Frank Myers Auto Maxx - Customer Case Study

Frank Myers Auto Maxx is an appointment-only, family-focused car dealership in Winston‑Salem, NC, owned by Tracy Myers, that emphasizes a high-touch customer experience. Because sales meetings required appointments and the office closed at 7:00 p.m., the dealership was losing website visitors who wanted to schedule appointments or get answers after hours.

Frank Myers implemented LivePerson Pro live chat so customers could book appointments and ask questions 24/7, with agents working remotely or in shifts. Within 45 days pipeline opportunities nearly doubled; over 12 months website leads grew ~42%. Chat leads converted to appointments at 81% (vs. 59% for phone) and to sales at 63% (vs. 39% non-chat), contributing to a 37% increase in total revenue.

Frank Myers Auto Maxx

Tracy Myers

Owner