Case Study: Exodus achieves 25% of online sales via Live Chat and 400% higher chat volume with LivePerson

Exodus’ Digital Engagement Improves Personalised Travel Experience

Exodus is a specialist adventure tour operator founded in 1974 that now runs trips in over 100 countries and attracts about 1.6 million unique visitors to exodus.co.uk each year. Because its high-end, commitment-heavy products require extra guidance, online conversion rates were lower than desired and the team needed a way to better support and engage visitors during the booking journey.

Exodus partnered with LivePerson to add real-time engagement—Live Chat, web-analytics targeting and content targeting—customised to the site and backed by 24/7 teams in London, Melbourne and Toronto, with plans to extend chat into mobile apps. The initiative drove measurable improvement: chat volumes rose 400% and Live Chat now generates 25% of online sales, while targeted campaigns and routing plans improved customer experience and conversion.

Exodus

Imran Arshad

Digital Performance Manager, Exodus Travels