Case Study: PAC Web Hosting achieves 40% conversion lift and major engagement gains with LivePerson

Engaging with Customers and Prospects to Deliver the Answers they Need

PAC Web Hosting Ltd., a Manchester-based web hosting and domain provider founded in 2007, built its business on a customer-focused model and boasts a 98% retention rate. The company’s rudimentary live chat began causing website slowdowns and limited its ability to engage visitors for sales, support, and technical help, so it needed a more reliable, comprehensive digital engagement solution.

PAC deployed LivePerson’s LiveEngage platform—adding Click-to-Chat, proactive chat, content targeting, and analytics—which was quick to implement and easy for agents to use. Within three months PAC saw a 40% increase in overall conversions, 300% more traffic to its special offers page, a 400% rise in promotional-code use, and examples of large order-value uplifts (one chat increased an order by 436%), while agents gained better visitor context and more effective 24×7 coverage.

PAC Web Hosting

Paul Nesbitt

Director, PAC Web Hosting Ltd