Case Study: Shortcuts achieves 52 qualified leads and AU$120,000 in sales with LivePerson LiveEngage

Creating a Stylistic Digital Engagement Experience

Shortcuts, a Brisbane-based provider of salon management software serving 14,000 clients in 45 countries, needed a non‑intrusive way to engage prospects and increase sales. The company sought a new digital channel that would answer early questions and nurture leads without the pressure of phone calls or lengthy inquiry forms.

In September 2013 Shortcuts deployed LivePerson’s LiveEngage—three concurrent agents, 24/7 coverage staffed from Australia, the U.K. and the U.S., proactive chat invites (after 2½ minutes on product pages), canned responses and localized “chat champions.” Within six months the channel handled 15–20 chats per day, generated 52 qualified leads and converted nine sales worth AU$120,000, shortened the sales cycle and set the stage for CRM integration and further targeting and mobile expansion.

Shortcuts

Jo Burgess

Co-founder and Evolution Manager, Shortcuts