Case Study: Betcris achieves 15% improved intent classification and 27% automated conversation containment with LivePerson

Betcris Tv Global Partners With Liveperson to Train World-class Spanish Nlu

Betcris (TV Global) is a Latin American sports betting service that needed to respond quickly and securely to gamblers’ inquiries. The company’s challenge was to identify customer intent in real time and decide which topics required agent intervention versus automation, while supporting multiple languages.

Partnering with LivePerson, Betcris helped develop and launch Spanish NLU and deployed AI-powered intent detection and secure messaging, rolling out hundreds of bots in Spanish, English and Portuguese. Within five weeks they improved classification accuracy by 15% with a 91% confidence score and fully contained 27% of conversations through automation, delivering faster, more efficient multilingual customer experiences.

Betcris

Hazel Zúñiga G

Product Owner