Case Study: a major media company in the United Kingdom boosts digital sales conversions with LivePerson

a major media company in the United Kingdom boosts sales 20% with LivePerson

A major media company in the United Kingdom partnered with LivePerson to optimize its digital sales-assisted conversions. The challenge was to build a more efficient and effective conversational selling machine to drive online sales.

Using LivePerson's Conversational Cloud platform, the company implemented a balanced solution of automation and human-led conversations. This included deploying over 100 bots to handle functional elements and using tools like Conversation Assist to support agents. The results were significant, achieving a 42% conversion rate, an 86% customer satisfaction score, a 29% reduction in cost per acquisition, and generating 20% incremental sales, with 1 in 5 online sales now being conversational.

Major Media Company in the United Kingdom