Case Study: Royal Caribbean boosts click-through rates with Liveclicker RealTime Email

Royal Caribbean’s Click-Through Rates Sail Higher with RealTime Email

Royal Caribbean, the award-winning global cruise brand, relied heavily on promotional email but struggled to keep pricing accurate as inventory and rates changed frequently. These last-minute changes delayed deployments and sometimes caused discrepancies between email offers and website prices, creating a challenge for the customer experience. LiveClicker helped Royal Caribbean address this with its RealTime Email solution.

LiveClicker implemented LiveFeed functionality for Royal Caribbean’s “Buy One Guest, Get Second Guest 50% Off” campaign, dynamically updating pricing at the moment of open so the email always showed current website rates. This ensured 100% pricing accuracy, improved the customer experience, and helped drive a 12% increase in unique click-through rates compared with previous BOGO 50 campaigns.

Royal Caribbean