Case Study: AAA doubles email click-through rates with LiveClicker

AAA Increases Customer Engagement, Doubles Click-Through Rates

AAA, one of North America’s largest motoring and leisure travel organizations, needed a better way to drive engagement through email with a small two-person marketing team. The company struggled to create personalized, timely campaigns quickly and wanted to make its messages stand out in members’ inboxes, so it turned to LiveClicker and its RealTime Email LiveForecast functionality.

LiveClicker helped AAA launch real-time, weather-based email campaigns for its Great Vacations Travel Expo and Travel Destinations programs, comparing members’ local forecasts with warmer destinations to create more relevant content. The approach increased click-through rates by 8–10% above expectations for the expo campaign and doubled click-through rates for the travel destinations campaign, enabling AAA to boost member engagement and sales through its preferred channels.

AAA