Case Study: Pioneer Millworks increases average opportunity value by 16% with LiveChat

Pioneer Millworks Increased Average Opportunity Value by 16%

Pioneer Millworks, a specialty wood products company, had long relied on a basic chat tool that couldn’t connect to its CRM or support a smoother sales process. The team needed a more robust customer messaging solution from LiveChat to link chats to projects, help customers find product information and samples faster, and better support its long sales cycles.

LiveChat, integrated with Shopify and Salesforce, gave Pioneer Millworks a seamless way to share customer and project data across sales and service teams, speed up sample requests, and use proactive greetings to start more conversations. As a result, Pioneer Millworks increased its average opportunity value by 16% and grew its online samples transaction rate by 5%, while also driving more qualified calls and emails through faster customer engagement.

Pioneer Millworks

Deanna Varble

Marketing & Creative Director