LiveChat
72 Case Studies
A LiveChat Case Study
Movember is a global charity that raises funds and awareness for men’s health issues like prostate and testicular cancer and suicide prevention. As its online reach and campaigns grew, so did supporter questions and contact requests, creating a need for faster, more efficient ways to help the Mo Community without overloading phone and email channels.
Movember implemented LiveChat to provide real-time, proactive support (with Desk.com integration, monitoring and visitor location tools) so agents can handle multiple conversations and route complex cases. The change cut calls and emails, allowed smaller teams to scale to 24/7 coverage during campaigns, strengthened relationships with supporters, and achieved 97% customer satisfaction across 13,155 chats; Movember now plans to extend chat to mobile apps.
Alana Tozer
Movember