Case Study: icelolly.com achieves £338k revenue and higher-quality leads with LiveChat

Icelolly.com increases their revenue thanks to LiveChat

Icelolly.com is a travel comparison site that helps users find and compare holiday deals from multiple providers, generating leads for travel agents rather than selling trips directly. The company needed a way to help visitors quickly find the right offers, improve the online customer experience, and boost the quality and quantity of outbound leads (calls to travel agents) that drive its revenue.

Icelolly implemented LiveChat to proactively engage visitors using features like automatic greetings, canned responses, ticketing and Google Analytics integration, staffed by 12 agents across four seats covering seven days a week. The result: LiveChat delivered better-quality leads and directly contributed £338k gross revenue in 2017, supported over 225k clicks (46% sign-ups), accounted for about 11% of company leads, and helped build trust with 7,000+ reviews and an 8.8/10 Trustpilot score.

icelolly.com

Christine Ackroyd

Customer Liaison Assistant