Case Study: PlasticPrinters.com achieves $12,800/month lead acquisition savings and $65,000/month in new business with LiveChat

How Plasticprinters.com saves thousands on lead generation by using LiveChat

Plasticprinters.com is a Hastings, Minnesota–based producer of plastic business, gift and custom-shaped cards that helps small and medium businesses boost their brand. As the company grew, traditional phone and email channels became slow and costly for lead generation—staff were overwhelmed with calls and messages while customers increasingly preferred real-time chat.

Plasticprinters.com implemented LiveChat, scaling from one agent on one site to five agents across five sites and using 20-second custom invitations to engage visitors. The change drove hundreds of extra weekly engagements, cut lead-acquisition costs by roughly $12,800 per month compared with PPC, and generated about $65,000 in additional business each month, prompting plans to expand their chat team.

Plastic Printers

Nate Johnson

Marketing Manager, Plastic Printers