Case Study: Grove City College achieves 600–700 new student contacts per month and faster admissions support with LiveChat

Grove City College helps future students apply using LiveChat

Grove City College, a Christian liberal arts college in Pennsylvania, needed a way to reach prospective students and their families who visit the site for information about programs, campus life and the admissions process. The challenge was delivering timely, accessible guidance to help visitors plan for college and complete applications.

Grove City added LiveChat on Future Students and Student Life pages—using an attention-grabbing eye-catcher, proactive greetings, search-triggered prompts, and Salesforce integration—staffed by student ambassadors and admissions with daily performance summaries. The result is roughly 600–700 new contacts per month (up to 53 chats/day), strong positive feedback, no decline in other channels (indicating new leads), and faster, better-served applicants, with plans to expand evening coverage.

Grove City College

Sarah Gibbs

Director of Admissions