Case Study: Europcar achieves increased online reservations and customer engagement with LiveChat

Europcar Turns Visitors into Potential Customers with LiveChat

Europcar, a global vehicle rental and sales company operating in 150 countries, built the 2ndMove site to sell cars online via a simple three‑step process. Their challenge was to make it effortless for visitors to contact 2ndMove sales representatives and get quick, direct answers without filling out contact forms.

Europcar implemented LiveChat as the primary sales and support channel, using multilingual chat windows, pre‑ and post‑chat surveys and an offline ticket form. LiveChat complemented phone and email, allowed agents to handle multiple conversations during marketing peaks, and led to faster issue resolution, more customer interactions and an increase in online reservations and conversions.

Europcar

Hervé Epp

Fleet Remarketing Coordinator