Case Study: Benchmark closes more sales and retains customers with LiveChat

Benchmark Closes More Sales and Retains Customers with LiveChat

Benchmark is an email‑marketing platform that helps busy marketers and business owners nurture relationships with their lists through sign‑up forms and automated follow‑ups. As they expanded globally (15 offices, support in 9 languages) they needed an affordable, scalable way to provide reliable 24/7 support and handle multi‑language, multi‑department routing—capabilities their previous chat provider couldn’t deliver.

Benchmark implemented LiveChat using groups, language settings, automatic routing, pop‑up messages and agent training to route queries to the right team and greet customers in their native tongue. The result was a 25% increase in customer satisfaction (now 90%), more closed sales, improved site performance and higher retention as many cancellation issues are resolved via chat—making LiveChat their primary customer channel.

Benchmark

Daniel Miller

Marketing Director