Case Study: AutoAccessoriesGarage.com achieves 485% conversion boost with LiveChat

AutoAccessoriesGarage.com gets 485% conversion boost with LiveChat

AutoAccessoriesGarage.com (AAG) is a family‑owned online auto parts retailer with over 30 years of experience. Faced with thousands of part variants and customers who often don’t know which component they need, AAG needed a faster, less intrusive way to advise shoppers and reduce inbound phone calls without losing interactions.

AAG installed LiveChat (a quick code add and agent setup), using targeted chat invitations and Google Analytics integration to proactively help shoppers on high‑need product pages and to size staffing. The chat rollout quickly overtook phone as the main contact channel and delivered a 485% lift in conversion, nearly 400% higher per‑session value, chat accounting for 18% of contact points, and agents handling multiple concurrent chats—boosting order value and support efficiency.

AutoAccessoriesGarage.com

Kyle Therriault

VP of Internet Strategy & Business Development