Case Study: American Business and Technology University achieves organized, clutter-free student communication and 50% fewer phone calls with LiveChat

ABTU takes off with an organized customer service via LiveChat

American Business and Technology University (ABTU) is a U.S.-based online university offering programs in business, IT and related fields. Faced with hundreds of student inquiries coming in via email, tickets and chat, ABTU struggled with chaotic, hard-to-track communication that made timely support and quality control difficult.

ABTU implemented LiveChat as a centralized chat-and-ticketing system—available across the website and learning platforms and accessible via desktop and mobile—with chat archives, dashboards, tagging and reporting. The result was clutter-free, trackable support with real-time metrics, around-the-clock coverage, and a 50% drop in incoming phone calls, reducing callback costs and improving service quality.

American Business and Technology University

Lute Atieh

Chief Operating Officer