Case Study: Lenovo achieves faster, error-free email production and 60% fewer testing resources with Litmus

Lenovo relies on Litmus to increase productivity and create quality email campaigns faster

Lenovo runs a high-volume, highly segmented email program—sending three to four campaigns daily, each split across multiple audiences and countries—and struggled with a slow, manual QA workflow. Building and testing emails meant dozens of test sends to teammates and could take up to three days per build, with one client issue often triggering hours of fixes and a resource-heavy five-person review process.

By adopting Litmus Checklist to automate client previews and validate links, images, and tracking, Lenovo cut troubleshooting and production time dramatically—shrinking multi-day builds to a single day and reducing reviewers from five to two. The team now saves 1–2 days per email, uses about 60% fewer resources for testing, and spends less time on manual fixes so they can focus on producing higher-quality campaigns.

Lenovo

Ashley Morse

Email Designer & Developer