Case Study: World's Largest Cruise Company achieves localized, on-brand multilingual marketing with Lionbridge

World’s Largest Cruise Company - Customer Case Study

World’s Largest Cruise Company needed to continuously update and localize marketing content across the traveler lifecycle to give each market a highly personalized experience. To achieve persuasive, market-specific messaging, they engaged Lionbridge for transcreation and translation services to adapt their marketing brochures and taglines for multiple languages.

Lionbridge translated and transcreated the client’s brochures into eight languages under tight, annual deadlines, focusing on scalability and quality. The work produced eye-catching, personalized taglines and a distinctive brand voice across markets, and the client has been very pleased—continuing to engage Lionbridge for further work across the company.