Case Study: Amara (UK luxury homeware retailer) achieves 650% revenue growth in France with Lionbridge localization

Why Amara Chose Lionbridge to Localize their Ecommerce Website

Amara, the UK’s leading luxury homeware and accessory retailer, needed a way to localize its massive, constantly changing product catalog so French shoppers could browse and buy in their native language. Lacking prior localization experience and wary of machine translation or costly freelancers, Amara selected Lionbridge’s localization services and API-based platform to deliver scalable, high-quality translations.

Lionbridge integrated via API to translate tens of thousands of SKUs quickly and reliably, enabling Amara’s new French site and ongoing content maintenance. Within 45 days post-launch versus the prior year Amara saw dramatic gains: +700% traffic from France, +500% SEO traffic from France, +420% conversion rate and +650% revenue from France — results Amara attributes to Lionbridge’s speed, quality and scalable integration.

Amara