Case Study: Transnational Food and Beverage Company achieves up to 200% monthly fan growth and increased engagement with Lionbridge

Transnational Food and Beverage Company - Customer Case Study

Transnational Food and Beverage Company engaged Lionbridge to solve a content challenge: how to create engaging, educational social media for multiple buyer personas across diverse product categories and global markets. Lionbridge applied its Social Media Listening capability to understand market-specific needs and avoid one-size-fits-all campaigns.

Lionbridge implemented a localized, market-by-market social strategy—pulling and producing content per market and providing analytics, content creation and strategy, campaign and crisis management, UGC and influencer programs, social apps and sweepstakes, and video marketing. The program delivered measurable results: up to 36% share rate, up to 2.5% engagement rate, more than 85% response rate and over 200% monthly fan growth.