Case Study: Large Sports and Apparel Company achieves 45% translation cost savings and 75% faster French content production with Lionbridge

New AI Content Creation Solutions for a Sports and Apparel Giant

Large Sports and Apparel Company, a long-standing Lionbridge customer and global athletic retailer, needed to transform a vast body of existing content into an informal, youth-focused French voice while preserving flawless localization. The company faced huge volume demands, prohibitive human translation costs, tight timelines, and internal concerns about AI quality and data security, so it required a fast, cost-effective, and trusted solution from Lionbridge.

Lionbridge leveraged its Translation Memories, engineered five prompts, and ran the content through its private, proprietary AI-driven tool in small chunks (over 2,000 runs), followed by AI-powered review and a light human QA, then delivered new TM files. Lionbridge produced 1,018,161 translation units of conversational French in a two-week project, achieving 45% savings in translation costs and a 75% faster turnaround, enabling the company to reach younger French-speaking customers more quickly.