Case Study: Luxury Chain Resort (Unnamed) achieves high-quality, cost-effective global AI content creation with Lionbridge

Luxury Resort Chain Puts Lionbridge’s AI Content Creation Solution to the Test

Luxury Chain Resort (Unnamed) is a prominent luxury travel and hospitality company with an extensive portfolio of exclusive resorts, more than 20,000 staff, and over 1.5 million guests in 2023. Facing the need to overhaul multilingual, omnichannel content to match elevated luxury branding while constrained by speed, budget, and high agency/writer costs, the company turned to Lionbridge for an LLM-augmented AI content creation solution.

Lionbridge ran a one-month pilot focused on a resort food-and-drink web section, combining prompt engineering, enterprise‑secure LLM generation, and human‑in‑the‑loop post‑editing, backed by its TRUST framework for responsible AI use. The pilot produced high-quality, SEO‑optimized, brand-aligned content that required minimal revision, delivered faster turnaround and reduced costs, and created repurposable assets for omnichannel use—validating Lionbridge’s approach and prompting ongoing expansion of the engagement.