Case Study: Large Technology Company achieves faster turnaround and reduced costs for global smartphone support videos with Lionbridge

Large Technology Company - Customer Case Study

Large Technology Company needed a playlist of 12 support videos for a smartphone line to sit on its support YouTube channel, but faced the challenge of producing globally relevant content and localizing it into 11 other markets outside the United States in a cost‑efficient way. The company engaged Lionbridge for video production and localization services.

Lionbridge assigned a dedicated content creation team (copywriter and motion graphic designers) to build source video templates and handled script writing, storyboarding, motion graphics, editing, post‑production, and video localization so the 12 videos could be economically adapted for 11 markets. The templatization and simultaneous creation/localization reduced overall costs and produced a quicker turnaround for the entire slate of videos, delivering faster, lower‑cost global support content.