Case Study: 3Q Digital cuts translation turnaround time and costs with Lionbridge's translator community

How the Lionbridge Community Helped 3Q Digital Cut Translation Turnaround Time

3Q Digital, a leading independent digital marketing agency, faced a cumbersome workflow when translating SEM ad copy for global campaigns: coordinating pricing, availability and language pairs with individual translators could take up to a week and sometimes required sending work to as many as 15 freelancers. Unable to rely on machine translation for the required quality, 3Q Digital turned to Lionbridge (formerly Gengo) to handle their translation needs using Lionbridge’s translator community and streamlined order process.

Lionbridge’s crowd of skilled translators and simplified ordering eliminated hours spent sourcing and negotiating, enabling translations — including less common languages like Thai and Indonesian — around the clock. Lionbridge dramatically cut turnaround time and costs, saved 3Q Digital’s project managers “countless hours,” and allowed the team to refocus on developing and optimizing international marketing campaigns.

3Q Digital

Laura Rodnitzky

3Q Digital