Lionbridge
106 Case Studies
A Lionbridge Case Study
ArrivalGuides, the world’s largest supplier of destination content with a CMS used by 340+ travel brands and reaching some 50 million travelers per year, faced a familiar travel-industry challenge: destination marketing organizations (DMOs) were failing to convert international audiences because content wasn’t localized. To solve this, ArrivalGuides partnered with Lionbridge to address the multilingual gap and the high cost/low ROI of nonlocalized campaigns, leveraging Lionbridge’s translation and localization expertise.
Lionbridge built a CMS-integrated, on‑demand translation and localization service that lets DMOs request and receive tailored translations in 20+ languages and automatically propagate updates across all target languages. The Lionbridge solution boosted global reach and conversions—enabling clients to reach up to 70% more potential visitors—and delivered measurable impact, including a 500% visibility increase for one ArrivalGuides client in just three months.
Magnus Aideborn
Chief Executive Officer