Case Study: Global Retailer achieves rapid global content publishing and improved SEO with Lionbridge

How Lionbridge helps a retailer publish content globally

Global Retailer, a global retailer serving millions daily with thousands of stores, needed a partner to manage fast, multilingual publishing for its public websites and internal channels across markets (US, Canada, Hong Kong, Netherlands, Switzerland, Austria, UK) and to provide SEO consultancy. Lionbridge was engaged to deliver web publishing, translation and SEO services to meet these rapid turnaround and localization requirements, particularly during disruptions like COVID-19.

Lionbridge implemented a custom web publishing solution—handling translations, app updates, new country site launches, CMS migrations, metadata and keyword work, and internal intranet publishing—via a 22-hour, five-day global team across Mumbai, Jinan, Costa Rica and Dublin. The partnership has yielded measurable impact: Lionbridge has completed over 14,000 publishing requests, delivered overnight translations during the pandemic, launched new internal sites and ongoing SEO improvements, and sustained an almost 10-year relationship with Global Retailer.