Case Study: Leading German Luxury Fashion Retailer achieves rapid global online growth through high-quality, fast multilingual product translations with Lionbridge

How Lionbridge Helps a Leading German Luxury Fashion Retailer Reach its Online Global Buyers

Leading German Luxury Fashion Retailer engaged Lionbridge to translate and transcreate product descriptions (SKUs) and category pages so it could reach global online buyers as store traffic shifted to e‑commerce during COVID‑19. The retailer faced high volumes and tight SLAs — up to 5,000 words per day with 22‑hour turnarounds — while requiring the polished, brand‑specific tone and localization needed for luxury customers across multiple languages and markets.

Lionbridge built a scalable, automated workflow in its TMS (including a Universal File Connector and split‑file function), pre‑booked specialized linguists, created style guides and glossaries, applied size‑conversion tables, and injected SEO keywords to localize content for Chinese, Korean, Latin American Spanish, French, Italian, German, Arabic and more. The engagement enabled translations of about 1,000 SKUs per week, supported expansion of womenswear and kidswear into three markets and menswear into seven, increased translation output and speed to market, and preserved the retailer’s luxury brand voice.