Case Study: Royal Caribbean Cruise Lines achieves digital transformation and increased customer engagement with Lionbridge

How Lionbridge Helped Drive Digital Transformation and Increase Customer Engagement for Royal Caribbean Cruise Lines

Royal Caribbean Cruise Lines needed to modernize its global content platform to centralize site content, streamline translation workflows and improve the user experience to drive traffic and bookings. They engaged Lionbridge as their digital transformation partner, leveraging Lionbridge’s translation and localization services and the proprietary Lionbridge Connector for Adobe Experience Manager to connect global content management with localized delivery.

Lionbridge implemented the Connector for AEM to enable request, receive and deploy workflows from a single, centralized place and translated 1,500+ pages in just four months, building on a relationship that already supported 7 languages across 14 regions and 243 countries. As a result, Lionbridge’s solution drove major increases in clickthrough rate, organic search impressions and global clicks, boosting Royal Caribbean Cruise Lines’ online engagement and conversion potential.

Royal Caribbean Cruise Lines