Case Study: Global apparel retailer cuts translation costs and speeds deployment with Lionbridge Language Cloud — Customer: global apparel retailer; Solution provider: Lionbridge

How AI Enables Authentic Multilingual Content at Scale

Lionbridge, a global retail giant specializing in contemporary apparel and accessories, faced growing localization challenges as its multilingual content outgrew a proxy-based approach. The company experienced English bleed‑through on non‑English pages, SEO penalties, inability to translate non‑text assets, lack of domain and content control, and rapidly rising costs; a traditional TMS option also posed a 6+ month deployment, costly licensing and dedicated IT requirements. To address this, Lionbridge selected the vendor Lionbridge and its Lionbridge Language Cloud platform.

Lionbridge implemented the AI‑powered Lionbridge Language Cloud — a managed, cloud-based stack with CAT tools, a hybrid machine-translation engine, CMS/DAM/PIM connectors, analytics, and automatic workflows — with no licensing fees and <1 week installation time. As a result, Lionbridge reduced translation costs, freed up human capital, regained control of content, centralized localization, increased translation velocity and localization ROI, and eliminated long TMS deployment and maintenance burdens by paying only for translation.

Lionbridge