Case Study: Global Retail Company achieves faster, lower-cost multilingual content at scale with Lionbridge Language Cloud

How AI Enables Authentic Multilingual Content at Scale

Global Retail Company, a multinational apparel and accessories retailer operating in over 110 countries, faced growing localization challenges after outgrowing a proxy-based approach: English bleed-through, SEO penalties, inability to translate non-text assets, lack of domain control, and rising costs. The company also found traditional TMS options unacceptable due to costly licensing and maintenance, 6+ month deployments, and heavy IT demands, and ultimately engaged Lionbridge — evaluating and adopting the Lionbridge Language Cloud — to address these issues.

Lionbridge implemented the Lionbridge Language Cloud, a cloud-based AI-powered platform with CAT tools, hybrid MT, connectors, and a global linguist network managed by Lionbridge so customers only pay for translation. The switch eliminated licensing fees, cut deployment time from 6+ months to under one week, reduced the need for dedicated IT and human capital, improved content velocity and control, and increased localization ROI for Global Retail Company.