Case Study: Global Hyperscale Technology Company achieves 500+ culturally relevant personalized design templates per month with Lionbridge

Culturally Relevant Content Creation at Scale

Lionbridge, an American global hyperscale technology company with a 40+ year history, sought to win non-professional users by expanding its library of ready-made, personalized creative template designs for culturally relevant holidays and events in India. Facing budget constraints and limited in-house cultural knowledge, the customer engaged Lionbridge for cultural strategy, community-driven consultancy, and scalable, cost-effective content creation services.

Lionbridge assembled a team of graphic designers, copywriters and creative strategists supported by its community of language and culture experts, ran a 150-deliverable proof of concept, and scaled to full production using the customer’s multi-tool environment and AI-powered text-to-image tools. Lionbridge now produces about 500 unique culturally tailored design concepts per month, met budget targets, and delivered measurable improvements in user engagement and conversion rates, with plans to expand the program to Brazil and Japan.

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