Case Study: Vidyard achieves stronger candidate engagement and authentic employer branding with LinkedIn Talent Solutions

Vidyard - Customer Case Study

Vidyard, a fast-growing video company, faced the challenge of communicating its quirky, collaborative culture to potential hires—without inviting every candidate to spend a day in the office. HR lead Erin Klassen wanted a medium that would show, not just tell, what it’s like to work there and appeal broadly to marketers, salespeople, engineers and students.

They produced an authentic in-house recruiting video led by Creative Director Blake Smith, featuring real employees, candid moments, bloopers and a subtle storyline to keep viewers engaged. The result: steady daily views a year later, more than 60% viewer retention for the full video, frequent applicant references to the video, increased traffic to the careers page and easily trackable, shareable recruitment content.

Vidyard

Erin Klassen

HR Manager