Case Study: BT achieves 45% more high-demand hires and faster time-to-hire with LinkedIn Talent Solutions

How BT uses LinkedIn Talent Solutions to hire and develop the best talent

BT, the global telecommunications and technology provider, needed to hire large numbers of highly skilled professionals as it expanded into new and growing hubs such as Manchester, Bristol and Birmingham (and operated across regions including India, Malaysia and the USA). The business required accurate, localised talent data to make informed recruitment and relocation decisions and ensure teams could grow with a fast-moving transformation agenda.

Working with LinkedIn Talent Solutions—leveraging Talent Insights, LinkedIn Recruiter, Job Slots and LinkedIn Learning—BT created targeted campaigns informed by real market data and invested in upskilling employees. The partnership reduced reliance on external agencies by 10%, delivered 45% more hires in “high demand” roles, cut average time-to-hire from 3.8 to 2.7 months, and generated over 940,000 LinkedIn Learning video views.

BT

Lisa Blewitt

Director of Learning