Case Study: XO Communications achieves more opportunities with LinkedIn Sales Solutions

XO Communications Sees More Opportunities with LinkedIn Sales Navigator

XO Communications, a nationwide provider of IP communications, managed network and IT infrastructure services for businesses and enterprises, struggled with outdated contact databases that left its sales team without reliable prospect information. This made it difficult to prepare for outreach and identify the right opportunities.

By adopting LinkedIn Sales Navigator the team gained current, contextual insights into prospects’ roles and interests, enabling more relevant first conversations. Reaching out via InMail produced higher response rates than traditional email, creating more meeting opportunities, and Saved Search reminders helped reps follow up promptly—improving engagement and pipeline development.

XO Communications

Ronan Keane

Social Media Marketing Manager, XO Communications