Case Study: Verizon Enterprise Solutions boosts prospecting and closes deals with LinkedIn Sales Solutions' Sales Navigator

Verizon Enterprise Solutions makes the right call with Sales Navigator

Verizon Enterprise Solutions, the large IT and communications arm of Verizon, struggled to connect with busy Director- and C‑level IT buyers because prospect lists often lacked context—just names and numbers—forcing inefficient “smile‑and‑dial” outreach and low conversion rates.

By adopting LinkedIn Sales Navigator the team gained richer, contextual prospect insights that enabled personalized outreach and stronger conversations. The program uncovered 969 new prospects, produced 72 opportunities and 13 closed deals, led to a 150‑seat expansion and earned a 93% internal recommendation rate.

Verizon

Brian Kaye

Principal Architect IoT Overlay Group