Case Study: United Soccer Leagues achieves $600K in opportunities and drives inbound leads with LinkedIn Sales Solutions

The United Soccer Leagues Connects With Prospects and Drives Inbound Leads With LinkedIn Sales Navigator

The United Soccer Leagues (USL), a Tampa-based Division II professional soccer organization, needed a better way to find and engage sponsorship and partnership prospects—researching mission-aligned companies, identifying the right contacts, and sharing content to drive inbound leads.

USL adopted LinkedIn Sales Navigator for its advanced search, messaging, and PointDrive content-sharing features, using tracked presentations about the USL Winter Summit and Preferred Supplier Program to spark conversations. The approach increased presentation views and inbound interest, helped convert a prospect into a multi-year agreement worth over $30,000, and contributed to $600K in leads/opportunities generated in one quarter.

United Soccer League

Matt Reda

Director of Business Development