Case Study: TetraScience achieves 5.3x larger deal sizes and drives 74% of CRM deals with LinkedIn Sales Solutions

TetraScience takes an organized approach to prospecting on LinkedIn

TetraScience, a Boston-based life sciences software company offering the R&D Data Cloud, needed a way to scale outreach as labs adopt cloud-native tools. The challenge was to find and prioritize the right personas and economic buyers within target accounts, clean and organize prospect data, and execute an account-based marketing approach that reached executive decision-makers.

TetraScience adopted LinkedIn Sales Navigator to build precise, top-of-funnel account lists, map company hierarchies, and make LinkedIn the single source of truth for prospect data. The organized ABM workflow and shared lead lists drove rapid channel expansion: Sales Navigator influenced 74% of CRM deals, helped save 41.5k leads, and contributed to a 5.3x increase in deal sizes won.

TetraScience

Dave Van Everen

Vice President of Marketing