Case Study: Terminus achieves personalized, scalable prospecting and $600K in leads with LinkedIn Sales Solutions (Sales Navigator)

Terminus Combines SalesLoft and Sales Navigator to Personalize Engagement at Scale

Terminus, an Atlanta-based account-based marketing provider with 51–200 employees, needed to scale its SDR prospecting without losing the personalized touch central to ABM. With 20–30 new contacts entering their system daily, the sales team sought faster, more efficient ways to research and engage buying committees while maintaining tailored outreach.

They integrated LinkedIn Sales Navigator directly into their SalesLoft multi-touch cadences so Navigator insights surface inside the SDR workflow, enabling more relevant, personalized messaging. The integration streamlined research and outreach (about 30 minutes saved per account, hours weekly), helped revive stalled opportunities, and contributed to roughly $600K in leads/opportunities generated last quarter.

Terminus

Todd McCormick

Chief Revenue Officer