Case Study: Sprinklr achieves 63% of closed‑won revenue influenced and 1.2X higher win rates with LinkedIn Sales Solutions

Sprinklr Grows Their Customer Base with LinkedIn Sales Navigator

Sprinklr, a global enterprise platform for social media and customer experience management, faced a shift in buying behavior: traditional cold calls and emails were losing effectiveness as purchase decisions involved more stakeholders and sales cycles lengthened. The sales team needed a faster, more targeted way to identify key buyers and gather the contextual intelligence required for meaningful outreach.

Sprinklr deployed a social-selling program using LinkedIn Sales Navigator to map account hierarchies, find and track contacts, and surface timely insights for personalized engagement. The initiative boosted efficiency and results—Sales Navigator influenced 63% of closed‑won revenue, drove 1.2× higher win rates and produced 10.4% larger deals—becoming an essential part of their sales process.

Sprinklr

Brett Hoffman

Regional Sales Manager