Case Study: NewVoiceMedia achieves 30% larger deal sizes and 80% higher win rates with LinkedIn Sales Solutions

Social Selling Is a Great Call for NewVoiceMedia

NewVoiceMedia, a Basingstoke-based provider of cloud call center and inside-sales solutions (250+ employees), needed a more reliable way to maintain pipeline and sustain deal flow. The sales team relied on traditional prospecting—event follow-ups and cold calls—using lists that were often outdated and lacked the contextual insight needed to build relationships and close more complex B2B deals.

By integrating LinkedIn Sales Navigator with its ContactWorld telephony and Salesforce CRM, NewVoiceMedia adopted social selling and multi-threaded outreach to identify decision-makers, track contacts through job moves, and surface richer conversation cues. Adoption across the sales org drove measurable gains: 30% larger deal sizes, an 80% higher win rate, reps close 1.7x more revenue, and Sales Navigator now influences 73% of the company’s revenue.

NewVoiceMedia

Doug Ruth

Regional VP, Sales, U.S. West