Case Study: Smarter Ecommerce GmbH achieves market expansion and improved lead engagement with LinkedIn Sales Solutions

Smarter Ecommerce GmbH Adopts Sales Navigator, Gathers Insights and Engages Prospects in New Territories

Smarter Ecommerce GmbH, a Linz‑based PPC automation software provider, needed a stronger digital sales enablement approach as it expanded into new international markets. The team’s main challenges were overcoming gatekeepers, penetrating unfamiliar accounts, and improving the quality of leads to support its B2B social selling strategy.

The company adopted LinkedIn Sales Navigator to gather professional insights, identify key players and map buying committees, and save leads and accounts for ongoing engagement. As a result, Smarter Ecommerce gained clearer, more accurate data to target the right contacts at the right time, enabling the team to open doors in new territories and increase the effectiveness of its outreach.

Smarter Ecommerce GmbH

Martin Zauner

Sales Operations